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pruefungen:nebenfach:bwl_bin20 [11.08.2020 17:10] – nakami | pruefungen:nebenfach:bwl_bin20 [11.08.2020 19:10] (aktuell) – nakami | ||
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- | ====== Braindump SS 2020====== | + | ====== Braindump |
Entnommen aus: https:// | Entnommen aus: https:// | ||
Zeit: 90min; wirkt ausreichend, | Zeit: 90min; wirkt ausreichend, | ||
+ | |||
Anzahl Seiten: 18(!) | Anzahl Seiten: 18(!) | ||
Zeile 68: | Zeile 69: | ||
== 5. SVMs == | == 5. SVMs == | ||
+ | (SVM x-y-coordinate system with samples from two classes is shown. There is no boundary drawn. Although both classes are mostly separated to either left or right, one sample (which looks like an outlier) is placed in the middle, but is part of one of those classes.) | ||
- | a) what happens if point x (= one support vector) is erased from data set | + | a) |
+ | |||
+ | Solution: Boundary travels toward the class which had the outlier. | ||
== 6. Social Media Mining == | == 6. Social Media Mining == | ||
Zeile 80: | Zeile 84: | ||
(it's not mentioned whether the marketing campaign is intended to result in more direct clicks or clicks through recommendation) | (it's not mentioned whether the marketing campaign is intended to result in more direct clicks or clicks through recommendation) | ||
- | c) difference | + | c) Difference |
+ | |||
+ | Solution: Centrality refers to the position of an individual actor. Centralization characterizes the total network. | ||
- | d) calculate | + | d) Calculate |
- | e) argue which network is better, all centrality and centralization measures (closeness centralization is from the last step) and the actual networks | + | e) Argue which network is better! (all centrality and centralization measures (closeness centralization is from the last step) and the actual networks |
== 7. Association rules == | == 7. Association rules == | ||
Zeile 90: | Zeile 96: | ||
10.000 shoes sales were tracked. Left side: Single-shoe-pair occurence (in basket) in percentage. Right side: Two shoe pairings occurence (in basket) in numbers. We are looking at Speedrunner, | 10.000 shoes sales were tracked. Left side: Single-shoe-pair occurence (in basket) in percentage. Right side: Two shoe pairings occurence (in basket) in numbers. We are looking at Speedrunner, | ||
- | a) Find the four 1-to-1-itemset- association rules ({A} -> {B}) from given data. calculate support & confidence | + | a) Find the four 1-to-1-itemset- association rules ({A} -> {B}) from given data. calculate support & confidence. |
- | b) describe | + | b) Describe the steps for the FP-Growth |